Source: http://youtu.be/-Hc1kFvUTT4
A publicity campaign a company of home appliances through a radio program, promotes the motivation for a small gesture in a large city, São Paulo - SP - Brazil. Small gestures
as a brief smile to an illustrious stranger on the street, at school, on a daily basis, can change the very day of a city's own world, changing their "emotional weather."
If more people looked at each other and their surroundings, more greet, smile for everyone, the world itself could be better.
Think about it! Think about this, parents and children, teachers and students ...
See below how this video has inspired other campaigns overseas. Breathe
also in their school environment and social ...
Presentation Video on YouTube:
http://www.assimumabrastemp.com.br - The Brastemp helps you get inspired to make your routine lighter. This is the record of one share of Brastemp held across 11 radio stations in Sao Paulo. The radio station transmits both the spot Smile, urging motorists to smile at the driver next door.
(11 radio stations synchronized ITS spots to invite people to smile at the people in the car next to them).
Inspiration crossed the ocean and arrived in Portugal. The video won the Best in Online Video Awards 2010 Croquette important (and only) international festival of Guerrilla Marketing and Viral, here http://pdh.co/croquette
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